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#cognition: 3 posts tagged

The Decoy Effect: More options for an easier choice

The Decoy Effect is a cognitive bias that causes people to have a strong preference between two options, when presented with a third option that is inferior to one of the original options.

Cognitive load, UX, and why you should care

Cognitive load is a concept that is important to understand that is often overlooked, and has a huge impact on both UX and the lived experience of building your product.

Sip your coffee quietly, act kindly

Watching history happen before our eyes, the economic study of bitcoin, accessibility, and drinking coffee in a quiet room.