Mike Bifulco
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#marketing: 1 posts tagged

Why no one talks about the best marketing campaign in history

The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant competitive advantage.

The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant competitive advantage.

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