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The Decoy Effect: More options for an easier choice

The Decoy Effect is a cognitive bias that causes people to have a strong preference between two options, when presented with a third option that is inferior to one of the original options.

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There's no right way to do it

Building products comes with a sisyphean paradox: The blessing is that there are so many ways to do it. The curse is that there are so many ways to do it.

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Chase your interests to build something useful

Explore the power of hyperfixation on the internet, from tech enthusiasts diving deep into topics to engineers creating innovative solutions. Discover how curiosity can lead to expertise and groundbreaking tools.

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My startup got into Y Combinator

Well, our startup did - Craftwork is a tech-connected home painting company that is making it easier for homeowners to get their homes painted.

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