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The finicky nature of color in product design

Choosing colors for your product can be a difficult task. There are cultural, historical, contextual, and even physiological factors that can influence how we perceive color.

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Perception and unexpected tricks of the mind

Explore the fascinating world of perception and cognition in the Tiny Improvements newsletter. Uncover the unexpected tricks of our minds and learn how to make tiny improvements in our cognitive abilities.

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Learn from me: a Dunning-Kruger expert

Drawing on the Dunning-Kruger Effect to propel tech progress is like using a slingshot to travel into space: Leaving our comfort zone to learn from experts gives us the momentum to break through boundaries and break records.

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Tools for building a new company

I spent the last week spinning up a new company for the first time since 2017. Here are the tools I used.

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